07- A platform to facilitate guardian-approved recreational activities for young adults.

I like the idea of moving through life by making. So, I draw, I build, and I’ve also been attempting to write. It all comes from what I’ve lived, the people I know, and the ones I’ll meet along the way.

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A platform to facilitate guardian-approved recreational activities for young adults.

TinkerLabs
Social Impact + Identity Design
2021

Many young adults, mainly women, in India face mobility restrictions imposed by their guardians. Often, they choose to pass up opportunities for leisure outings after evaluating the likelihood of receiving guardian approval. This reflects broader social patterns where safety concerns, cultural norms, and familial control limit freedom and privacy.

Upbeat was a TinkerLabs-initiated platform designed to help users discover recreational activities that align with their interests while also ensuring guardians' approval by addressing their concerns. The platform offers a personalised selection of activities tailored to both user preferences and guardian guidelines.

A journey of a young adult planning leisure activities

We collaborated with Sync Labs to create a platform where users can enter their interests and set specific guardian criteria. Using this information, Upbeat provides customised recommendations for recreational activities that balance users' needs with their guardians’ expectations. This approach enables safe and enjoyable leisure experiences while involving guardians in decision-making.

My role in this project was to develop a visual language for Upbeat. The identity of Upbeat was crafted to appeal to a young audience. We aimed to maintain neutrality in our visuals, avoiding representation of any specific gender, age, or ethnicity. The design features a bright, clean colour palette complemented by simple illustrations.

The platform’s visual design and minimum viable product

In 2021, we launched a minimum viable product (MVP) of the platform in Delhi, India. We helped 20+ young adults find their desired plan after they signed up during this launch.

Acknowledgements: Meru from TinkerLabs; Synclabs.